Sustainability focus: Travel Blue launches Our Blue Way initiative

Global travel retail accessories specialist Travel Blue Group has launched Our Blue Way, an initiative which underlines its sustainability leadership mission.

According to Travel Blue, over 50% of products sold this year will be made from recycled or recyclable material, a ratio that will increase as technology develops.

Travel Blue Group Managing Director Daniel Levin said: “Our Blue Way represents a big step change in building our future business.

“We have always led the way with recycling. 25 years ago, we were the first and only company to use recycled cardboard packaging whilst others used plastic. We were also the first to use soy-based ink and are leading the way again, extending our sustainability philosophy further and as rapidly as possible. We are fully committed and will raise the bar for the industry.”

Travel Blue Group showcased new recycled and recyclable products at last year’s TFWA World Exhibition in Cannes. Travel Blue neck pillows now feature a 94% recycled cover, 100% recyclable foam and 100% recycled packaging.

“All our trade partners are delighted we are making this move,” Levin added. “Despite the higher cost of recycled materials, we will not increase prices to our customers and clients. We believe it is a vital development for the market and our contribution to the environment.

“This is an ongoing commitment and as technology improves and new solutions present themselves, we will adapt more of our products.

“We received an excellent reception at TFWA Cannes last year and now we are fully launching the initiative under the Our Blue Way banner. There is scope to grow the category and we will do this in a genuine and responsible way.”

Levin described Travel Blue Group as a “customer-driven business”. He added: “We work hard and create category-leading products and offer top-quality levels of service. We also understand today’s travellers who believe in the importance of environmental responsibility and sustainability and make informed purchasing decisions.”

“Together with the team, I am confident we will drive the business forward, offering consumers innovative products that fulfil their needs, whilst giving operators an enormous opportunity to embrace a sustainable future,” Levin added.

“Travel Blue accessories have come a long way from simple inflatable pillows to ergonomic, high-quality memory foam to provide travellers not only a relaxing experience but a more ethical option: Our Blue Way.”